The Ford EcoSport is a subcompact crossover SUV, originally built in Brazil by Ford Brazil since 2003, at the Camaçari plant. A second-generation concept model was launched in 2012, intended to be also assembled in new factories in India, Vietnam and Russia.
The first-generation EcoSport was designed by the Ford-US Truck Vehicle Center (program code BV226) and was based on the Cologne-built European Fiesta. Because of this, the project used the Ford B3 platform.The EcoSport became one of Ford's best-seller models in Brazil (consistently appearing on the 20 best-selling vehicles), Argentina, Venezuela, and Mexico. Its main competitors were the Fiat Palio Weekend Adventure and Volkswagen CrossFox. The EcoSport sold well and in 2011 sales reached 700,000.
All models have front-wheel drive with manual transmission as standard. The 2.0 L model can also receive a four-speed automatic transmission or four-wheel drive. In the latter case, an electronically controlled system lets the driver engage the rear axle from the dashboard.
The Ford EcoSport comes equipped with a variety of features, including the latest Ford SYNC driver connect system, a unique voice command system co-developed with Microsoft. Advanced climate control and a centrally mounted LCD screen with SYNC controls are also included. Safety features include anti-lock brakes (ABS), electronic stability program (ESP), electric power-assisted steering (EPAS) with Hill Launch Assist and rear parking sensors.