The Mercedes CLA-Class is a compact executive car developed and manufactured by Mercedes-Benz, based on the platform of the Mercedes-Benz W176 A-Class and W246 B-Class compact cars, formally launched at the January 2013 North American International Auto Show. The vehicle was previewed as the 2012 Concept Style Coupe at various international locations. The CLA first went on sale in Europe in April 2013, and was subsequently introduced in the United States in September 2013. Its largest markets being those of Western Europe and the United States. Global cumulative CLA sales reached 100,000 during its first year,called as "our best launch in 20 years" by Mercedes-Benz. In 2015, Mercedes-Benz expanded the CLA family to include the Shooting Brake, a station wagon configuration.
The Concept Style Coupe is a four-door concept vehicle shown during 2012 at various international locations and previewed the 2013 CLA-Class. The concept was fitted with a four-cylinder turbocharged engine rated 211 PS (155 kW; 208 hp), front wheel drive system, dual-clutch automatic transmission, diamond-look grille from the 2011 Concept A-Class, Alubeam body colour, headlamps shining red at standby mode, indicators with individual points of light up in succession, 21-inch wheels with perforated pins on the spokes, frameless side windows, panoramic roof, metallic-red colouring taillights, instrument panel upholstered in white nubuck leather, anthracite-coloured Alcantara on the upper section of the instrument panel, suede on the sports steering wheel, chrome trim elements and control panels in black anodised finish, surfaces around the HMI control panel in glossy shimmer of black anodised aluminium, four integral seats with integrated head restraints from Sport version of the W176 A-Class, and air vents in the instrument panel from the 2011 Concept A-Class. The vehicle was unveiled at Avant/Garde Diaries event in Los Angeles, followed by Auto China 2012, and Huashan 1914 Creative Park.
Available in CLA 180, CLA 200, CLA 250, CLA 220 CDI, they are versions of the respective CLA-class vehicles with choice of 5 body colours (mountain grey, cosmos black, night black, cirrus white or designo polar silver magno (expected to be available from the third quarter of 2013)), AMG front and rear aprons, AMG side sill panels, black painted multi-spoke AMG light-alloy wheels, diamond radiator grille with black fin and chrome inserts, bi-xenon headlamps, lowered sports suspension, exclusive NEON ART interior, sports seats upholstered in leather and black microfibre DINAMICA with yellow stitching, instrument panel and the beltlines upholstered in ARTICO man-made leather with yellow stitching, trim elements in aluminium with a light longitudinal grain, a 3-spoke multifunction sports steering wheel with a flattened bottom section and perforations in the grip area. The vehicles went on sale for the twelve months after the launch of CLA-class vehicles.